Marketing Management

Best MARKETING MANAGEMENT college in Hyderabad




The Marketing Management subject is being that bread winner for an organization, the students of our college are sharpened their skills in external communications for the market, product knowledge, consumer behavior and price structure etc are being imparted. The operational workout is being stressed enable the students to visit various shopping complex, malls and other market areas where the students of marketing management to get an update of the market scenario from time to time. After visiting markets the students are motivated to present their hands on experiences of the markets visited by them in the class room as a sharing of knowledge to others. The faculty members are diverting the students to go to various places of the professional interest in order to enable themselves to be good marketing wiszkeds. Marketing management is a vital course in the field of business that equips students with the necessary knowledge and skills to create and implement effective marketing strategies. The course focuses on developing marketing strategies that promote a company’s products or services and increases its customer base, ultimately leading to increased revenue and growth.The primary objective of marketing management is to identify and understand customers’ needs and wants and develop products and services that meet those needs. The course covers various marketing concepts, including market research, segmentation, targeting, positioning, and the marketing mix, which includes product, price, promotion, and place.

Market research is an essential aspect of marketing management that involves gathering and analyzing data to gain insight into consumer behavior, preferences, and attitudes. This information is used to develop marketing strategies that meet the needs and wants of consumers.

Segmentation is the process of dividing the market into smaller groups of consumers with similar needs and wants. Targeting involves identifying specific groups of consumers to focus marketing efforts. Positioning involves developing a unique brand image and message to differentiate a product or service from competitors.

The marketing mix is a critical component of marketing management and refers to the set of marketing tools used to achieve marketing objectives. The marketing mix includes product, price, promotion, and place. Product refers to the physical or intangible offering that meets customer needs. Price refers to the value that customers attach to a product or service. Promotion involves advertising, sales promotion, personal selling, and public relations, all aimed at promoting the product or service to consumers. Finally, place refers to the distribution channels used to deliver the product or service to consumers.

Marketing management graduates can work in various industries, including retail, consumer goods, technology, and services. They can also work in various marketing areas such as product management, branding, advertising, and market research.

The marketing management course curriculum typically includes lectures, case studies, group discussions, and practical exercises. Students learn about different marketing theories, models, and best practices.